Car wraps are becoming increasingly popular, and there are quite a few reasons for this. First, it allows one to personalize the exterior of a car, making the outside a lot more interesting. Given the fact that it’s personalized, it gives a unique look to a car that many other people chose to drive.
However, there’s another reason behind it, that makes car wraps a much more common thing. It’s the advertisement campaign. The car as a moving advertisement has been a very popular marketing strategy in recent years.
Every business, no matter how big or small, depends on marketing skills and advertising. You can have the best product, but it is worthless if people do not know how to find you. To build a recognizable brand you need to invest in advertising. Although many business owners believe that a lot of money needs to be set aside for that, there is one of the simplest and most effective forms of advertising, and that is – using car wraps as mobile advertisement. All over the world companies like car wraps Maryland are searching for people willing to donate their four-wheeler’s exterior for a car wrap advertising their business. And a lot of people agree with this because it’s a paid gig. The condition is, however, that you have a certain mileage to travel in order to be eligible for payment.
So, all this sounds appealing, but questions about how damaging or not the whole car wrap thing can be for the paint, for instance? Or, if you choose to personalize your car with this, how long will it stay?
This article will answer all your questions if you keep reading it until the very end.
Here are 4 things you need to know about car wraps
1. How long does it last
The most common question or the first one people ask about, is this. It totally makes sense, though, since it’s an investment in promoting your business. What you should be aware of is that there is no fixed period, since it depends on a number of factors. These include climate, exposure to the sun, how many frequently you’re washing your car, and many others.
It’s logical to conclude that they cannot last long if the vehicle is exposed to the weather condition and kept on the road every day. If this is the case with you, then two years is the maximum until it has to be changed. There are some things you can do to increase its life expectancy, though. For example, park in the shade every time you get the chance. Believe it or not, this can increase the life expectancy for another year or two.
Under normal circumstances, you can expect it to stay for at least five years. But if you don’t drive the car often, then you can easily count on having the wrap on your car for seven years.
Another huge factor that influences the lifespan is the way it was installed. Just as is the case with a mechanic, some people are better at what they do, some are just not that good. So, you want to find a professional to install it on your car, in order to make sure it stays as long as possible.
2. Some inspections and preparations are mandatory
Before installing the wrap to the car, the complete car body must be checked. If there is damage to the body, such as unevenness or rust, it is necessary to repair it before installing the wrap.
If the body is preserved and undamaged, the wrap is immediately glued. The process of installing wraps takes only one day, while it takes several hours to cover certain parts of the car (hood, roof, bumper, fender, mirrors, interior).
3. You can take it off any time
The installed wraps can be removed at any time and the car will be restored to its original condition. When professionals apply quality wraps on a car that has not been previously damaged, the varnish will be completely preserved after the wrap is removed.
However, you must know that there are cases when the varnish can be damaged when removing the wrap, and these are:
- when the car has already been painted before installing the wraps and the job is not done well,
- when there is damage to the body that has not been repaired before the installation,
- when working with wraps of very poor quality,
- when an unprofessional person mounts the wrap.
These are situations in which it can happen that the paint is damaged after removal. Of course, when the installation and removal of wraps are done by professional installers, this situation does not happen. After removing the professionally installed quality wrap, the car returns to its original condition without any damage. In fact, the varnish under the wrap will be preserved because the wrap has protected it from external influences in all previous years.
4. Washing needs to be done with special care
One of the issues associated with having these wraps is the washing process. Naturally, you want your car to be clean, especially since it serves as a moving advertisement, and you want to make less much damage to the wrap as possible. However, frequent washes do influence its life expectancy. So, when washing your car you should pay special attention to cleaners (use non-abrasive), and rag softness, you also want to rinse it well and avoid rubbing. Therefore, a car wash should be the last choice you make, better hand wash it.
Having in mind all that we wrote above, you must be aware that car wraps require special maintenance. However, the good news is that they can always be replaced. At the end of the day, they have proven to be a super successful marketing tool for promoting your business.